Blame the lawyers.
As much as you would love to be able to offer instant replay or recorded materials to the patrons in your bar, restaurant, or waiting room, you can't. DIRECTV has to negotiate special contracts with content providers for commercial spaces like yours, and that means no recording, no replaying, no DVRs of any kind. It's because you have a public space, and for a public space, that means you're technically putting on a public exhibition. You know this disclaimer that's at the beginning of every disc or tape?
This is what they mean by "public performance." When you invite the general public into your place of business and turn on the TV, that's technically a public performance. You have to negotiate a special right for it, or actually to put it a better way, the content providers have the right to force you to negotiate. It's all part of copyright law, and copyright law favors large businesses over small ones in this country, that's just the way it is.
It's also the reason you pay so much for NFL Sunday Ticket and other sports packages compared to what people pay at home. You're paying for each person who could potentially be standing in your bar watching, because the copyright laws say that the NFL can make you do it.
At some point DIRECTV will probably have some new technology that allows you to use a Genie without recording, because the Genie products are so popular that there's every reason to put them in commercial environments, but it's hard to know when that will be.