Time to blow our own horns for a bit. Every year, DIRECTV holds its Revolution dealer expo. Of course, it’s been virtual since 2020, but they promise a triumphant return to in-person attendance next year. But, that’s next year. Let’s talk about this year.
There’s a lot of private stuff going on at the Revolution show. A lot of future-y, hush hush stuff. Chances are you’ll find out more about that on some of the less scrupulous web sites. But, here’s what I’m able to say: DIRECTV is BACK. Not just streaming, either. DIRECTV Satellite is back in a big way. Folks in homes and apartments may have changed their habits a bit, but let me tell you something. Businesses have always believed in DIRECTV, even when DIRECTV didn’t seem to believe in them. Back in the AT&T days, businesses didn’t get the attention they deserved. Since DIRECTV became independent, that’s all changed. The biggest and most obvious change has been the release of new commercial receivers for the first time in a decade. There have been a lot of other, behind-the-scenes changes too. Changes that put a focus on not only the businesses at the heart of DIRECTV’s customer base but also at the independent dealers who have always taken care of those businesses.
The focus is back where it needs to be
DIRECTV’s dealer base has thinned out a lot in the last few years, but the commercial group has become even more tightly knit. That’s given a few key dealers the opportunity to really stand out. At this year’s Revolution dealer expo, that’s incredibly obvious.
In an online-only event held on August 23, DIRECTV announced its Dealers of the Year. Of course I’ll give a lot of respect for those dealers who serve freestanding homes, apartments, and hotels more than other “verticals.” This article isn’t about them. It’s about us.
For the first time, Signal Group, the parent of this blog, has been given the prestigious National Commercial Dealer of the Year award. It’s the kind of recognition we really like.
See, DIRECTV’s Dealer of the Year awards aren’t about the dealer who makes the most money. They’re about the dealer who takes the best care of their customers. This year, Signal Group achieved the near-impossible. Over 99% of our DIRECTV customers are still with us 12 months later. Why? Sure, the great programming on DIRECTV has a lot to do with it. But, the customer service is where it’s at. Our customers stay because they feel cared for. That’s the biggest reward of all.
The team that makes it happen
You’re looking at just a few of the people who make it happen. Our Signal Connect team spends all day giving our customers white-glove service. Based in our Novi, Michigan corporate headquarters, they’re the ones on the front line of providing top satisfaction.
The Signal Connect team you see here is just a small part, though. From the admin folks who keep things running behind the scenes to the warehouse folks who make sure every piece is shipped out on time, It’s a smooth operation. From CEO Jerry Chapman, EVP Evan Weiss, and Sales Director Mike Kochenderfer all the way to the folks on the front line, we all work together to give our customers an outstanding experience. And, it seems, DIRECTV top brass noticed.
2021 DIRECTV Commercial Dealer of the Year
Yes, 2021 — the award is given for the past 12 months. I get it, I was confused at first too. But the number doesn’t really matter. What matters is that DIRECTV has come right out and said it: we got it right. They stand behind our no-holds-barred customer service strategy. Coming at a time when commercial customers are still extra careful when it comes to spending money, DIRECTV has made it crystal clear that you’ll get the best possible value when you work with Signal Group.
Find out for yourself how we can take care of you. Yes, we just got recognized for our work with commercial customers, but we put just the same passion into serving all our customers. Whether you’re getting a great value by shopping at SolidSignal.com or calling the experts at 888-233-7563, you’ll get top service.
Congrats to all the folks who worked so hard to make this happen, and what can I say… on to a repeat in 2022!
