NICE AND EASY: Can you bring a DIRECTV receiver from your home into your business?

Small business owners are squeezed from every direction. If you’re just trying to run an honest restaurant, tire store, whatever… you need to cut costs everywhere you can without ruining your customers’ experiences.

So, you might be tempted to bring a receiver in from home, put up a dish, and voila, DIRECTV for your business. Except, it won’t work for long.

There’s no technical limitation to this, it’s all policy. DIRECTV doesn’t let you use residential receivers or residential service in a business, and that’s because they have to pay the content providers more for commercial accounts. Any time the TV is in a public area, they have to pay royalties. If they don’t, they could get sued.

And let me say, they take that very seriously. They literally have people roaming around from place to place looking for people who are doing this. Their “Fraud Squad” will find you, and they’ll come in guns blazing. I’m talking cease and desist orders, potential lawsuits, anything they can to make sure you stop doing what you’re doing. It would kill their long-term relationships with vendors and they’re not going to let that happen. They would gladly throw you and your small business under the bus rather than ruin a billion-dollar business relationship. When you look at it that way, can you blame them?

The good news is that there are DIRECTV packages for every budget for commercial customers. If you have a small public area, it’s not going to cost you anywhere near what you think it will, so it’s better to just get on the right side of this. The folks at Signal Connect, our business arm, are happy to explain all the advantages and disadvantages of this whole process to you, just give them a call at 866.726.4182!