When we celebrated 10 years of Signal

You might be interested in this quick read published about seven years ago. It was essentially a little victory lap for us, as we crossed over a very important boundary. Most small businesses don’t make it past the first ten years. We did.

Turns out it was just the start.

Signal Group, the parent company of this blog and of Solid Signal.com, kept rising and rising in the seven years since I wrote that article. We’ve added well over 40,000 new parts since then and we are on the way to becoming the largest site for commercial electronic devices, period. That’s a pretty impressive feat when you realize that we’re up against the largest marketplace in history, a little site you’ve probably heard of called Amazon.

Growing into the enterprise space

And no, this isn’t another Star Trek reference. Signal Group doesn’t just sell electronics online. Since 2012, we’ve done some of the most innovative and tech-forward installations in large spaces. We’re not just selling parts, we’re taking on whole projects including planning, installation, and support after the sale.

We’ve also expanded the selection of high-end parts you’ll find at SolidSignal.com. We have hard-to-find parts for facilities managers. If you walk into your equipment room and find that something stopped working, your first thought is, let’s buy another. More and more first-time buyers find Solid Signal because we are the only source on the web for hard-to-find computer, broadcast, and audio visual equipment. It’s something we’re very proud of.

Growth, growth, and more growth

A few years ago, we moved into a massive new facility in our home in Novi, Michigan. Quadrupling our warehouse space has made it easier to fill more orders in house, saving money on shipping and taking more control over the process. We’ve also added room for more customer service reps, more technicians, and more of the people you depend on to get you the right answers. Only thing… we’ve grown so fast that on some days our new facility is already beginning to feel crowded!

Evolving as the world evolves

When we turned 10, most people didn’t have the ability to stream to their TVs. I actually had to do an article on what a smart TV was, a few months before that. Think about how far the world has come since then. Today, you have more entertainment choices than ever. We pioneered DIY satellite television and re-energized the world of over-the-air antennas in our first ten years. Since then we’ve become your source for information about streaming, for improving your cellular signal, and we lead the nation in helping people who want to take their entertainment with them on the road or in the water.

It’s been a lot of hard work and we have the best team in the business. Our 20th anniversary is coming around in three years. I bet just like me, you can’t wait to see what we do next.

About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 8,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.