Should you shop at Solid Signal or Amazon?

I’m sure I don’t need to convince you to shop at Amazon. They’re the largest retailer, probably in the whole history of history. I would be very surprised if anyone was reading this article and didn’t have an Amazon account. It’s ok to admit.

People love Amazon because they get free shipping on a lot of things and because they have pretty much everything ever made. The company has done a truly astounding job of transitioning from being a bookseller in the early 2000s to their standing today. They’ve added streaming, video, branded products, and of course Alexa, everyone’s favorite digital assistant. Why wouldn’t you want to give them your money?

I don’t blame you if you want to buy detergent or ink cartridges over at Amazon, but I’m hoping you’ll listen to why I think you should shop for your consumer electronics at Solid Signal.

We’re 100% US-based.

Amazon is based in Seattle, which at the moment is still part of the US. (just joking folks.) But their operations are global. They’re supporting people all over the world. That’s not a bad thing, but Solid Signal’s operations, based in Novi Michigan, employ 100% Americans. We are proud to have a completely US-based call center and that means your money is staying right here where it can do us all some good.

We know what we’re talking about.

Our staff of qualified technicians can help you with your issues. We can answer pre-sales questions and give you support on what you’ve already bought. We actually answer the phone when you call us at 888-233-7563 and we’ll do our best to get the answer to you. If we don’t know, we’ll find someone who does.

Our staff includes commercial technicians with decades of experience, certified installers, and subject matter experts of all types. This is the sort of expertise you won’t get from Amazon. In fact, it’s practically impossible to get any sort of expertise from Amazon… that’s just not the sort of company they are. Sure, there are reviews and user experiences, but sometimes you need more than that.

We have a great selection.

Of the roughly 30,000 parts available at, only about a quarter are available at Amazon. We carry many parts that aren’t available anywhere else at any price, in fact. We list them only at Solid Signal for several reasons. Sometimes manufacturers actually won’t let us list on Amazon. Sometimes the product actually needs to be confirmed for sale. In a case like that, a technician needs to consult with the customer before a sale can be made. This can be due to contracts or some technical limitation that needs to be addressed. Amazon won’t sell parts like that, but we’ll sell them at Solid Signal.

Sure, free shipping is great…

I know that everyone loves free shipping, and if you want to buy from Amazon just to get free shipping, I totally get you. I do the same. Sometimes though we can offer the same product at a lower price, even when you factor in shipping. That’s because Amazon offers free shipping on products that they buy from distributors. When you buy from Solid Signal, you’re buying from the distributor so you can get the discount that Amazon gets. Yes you will pay for shipping but a lot of times the total cost ends up being lower..

Check out Solid Signal today!

We’re easy to find at or by calling 888-233-7563. Check us out now!


About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 8,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.