Small Business Saturday isn’t just for the businesses downtown

“Small Business Saturday” comes two days after Thanksgiving. Small Business Saturday is a reaction by local merchants to combat “Black Friday,” the biggest shopping day of the year. On Black Friday, people shop mostly online and at big box stores. On Small Business Saturday, think of the local shops.

Small business is the engine

No one disputes that small business is the key to our country’s prosperity. It’s been called the engine that keeps our economy running. Even the biggest companies out there started small. Google was started by two college students, for example. Supporting small business isn’t just a tradition, it’s a smart way to keep our country strong.

You see, small business jobs can’t be exported. They can’t move out of town or halfway across the world. Small business owners are tied to their community. They’re the ones who support the schools. They pay local taxes. Most importantly, they provide local jobs.

But can an online business be a small business?

Absolutely it can. Any business under 50 people is a small business. More and more, small businesses are counting on online sales to help with their bottom line. Even trades like plumbers and electricians are working hard to get an online presence so it’s easier to hire them.

Any store that sells something locally is also trying to get online. Small town America is great but it’s hard sometimes to get a small community to support a specialty shop. Even the smallest of businesses will try to sell online if they can. And that brings us to your favorite small business: Solid Signal.

We’re not as big as Amazon, and we never will be.

Solid Signal started in 2002. This was before YouTube, and back when Amazon sold mostly books and eBay mostly sold people’s junk. In 16 years we’ve grown, but we’ve grown smart. By keeping labor costs down we’ve managed to create a strong core of dedicated people. Some of our staff have been with us almost since the beginning.

By working both hard and smart, our team has managed to grow to a multi-million-dollar powerhouse. But, we’re still a small business. We’re still filled with average folks. Most of us live near the corporate HQ in beautiful Novi, Michigan. We pay taxes, we take out the trash, and we put our kids in school. When you support Solid Signal, you’re supporting our jobs.

We don’t have a fancy articulated robot working in any of our distribution centers. All the work is done by people who really care and who work hard to get you what you want, when you want. That’s the spirit of Small Business Saturday.

On November 24, shop at and put your money toward supporting honest, local jobs in a small business. The stuff you buy will make your holiday brighter, and the purchase you make will make our holiday brighter.


About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 8,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.