2007 Marked ‘Year of the Woman’ for Consumer Electronics Inquiries

For the first time in Solid Signal’s five-year history, a majority – some 55 percent – of calls received by the consumer electronics e-tailer came from women.

Solid Signal specializes in products geared towards helping consumers get the best possible reception on their personal electronics. More and more women are buying high-definition TVs, satellite systems, cell phones, GPS systems, antennas and other new technology. They want to ensure that they get the reception they need, so they turn to Solid Signal for questions.

Solid Signals reports that women seem to prefer personal dialog to e-mail communication. This year’s telephone call stats are validation of that preference.

Many factors play into the rise in women on the consumer electronics customer service scene. Many of the latest consumer electronics products have become more mainstream, and more accessible in recent years. This accessibility helps break down the intimidation in the female market, and empowers them to engage in personal dialog to get the help they need.

In response to the shift to female callers, Solid Signal recognized quickly that they needed to staff differently to handle this demographic. Female callers seem to like dialog and personalized help. They typically aren’t afraid to ask a lot of questions. As a result, call center employees carefully are chosen for their ability to engage in this type of dialog and offer the step-by-step solutions sought after by women.

It has been part of Solid Signal’s mission, from the start, to help customers to find products, solve problems and enhance technology.

Solid Signal was founded in 2002 to help customers find new solutions to enhance technology. The company offers satellite, outdoor antenna, consumer electronics and commercial media. It sells thousands of products to help distribute high quality, digital audio and video to a variety of media outlets.

Solid Signal provides advice for product selection, installation and troubleshooting to enhance customers’ experiences. It is a CEDIA member, allowing the company to better serve professional media installers. Solid Signal was named to the 2007 Inc. 500 List as one of America’s fastest-growing retailers. It also is an Internet Retailer Top 500 retailer.

For more information, visit www.solidsignal.com or call 1.866.374.4625.

Friday ~ January 01, 2008 by SolidSignal_MusaPosted in General News| No Comments

 

Consumers can get on track with handheld GPS units

Top brands offer various reliable choices

Historically, the people who needed handheld GPS units the most — the chronically lost — were the same people who couldn’t figure out how to use them.

But there are several user friendly, handheld GPS navigation systems now on the market.  Some of the most reliable helpers in this diverse group are manufactured by Cobra, Delphi, Garmin, Jensen, Lowrance and Magellan.  All are described and sold at the online consumer electronics retailer, Solid Signal (www.solidsignal.com).

A full menu of about 50 handheld GPS units, with features explained, is at http://www.solidsignal.com/cat_display.asp?CAT=Handheld%20GPS&page=1&main_cat=11&siteREF=SSCOM&sort=&DIR

At Solid Signal, three of the most popular handheld GPS choices are:

  • The Cobra GPS1000DLX Global Positioning System with Rand McNally StreetFinder Software (GPS1000DLX) for $290.99.
    This unit’s exclusive ASAP II makes it start up and run twice as fast as other recreational GPS receivers.  It has 4 MB of internal memory, stores up to 500 waypoints, is preprogrammed with coordinates for hundreds of world cities, and can calculate average speed, ETA, altitude, date, and miles traveled.
    The Cobra includes a PC interface and cable, 32 MB of memory on an SD card, and Rand McNally StreetFinder software.  
  • Gamin manufactures about 30 handheld GPS models, specializing in everything from hunting and fishing use to multi-function units that include a personal organizer.
    Garmin prices range from $104.99 to $549.99.  A pair of Garmin units with two-way communication runs $559.99.  See all of the Garmin units at http://www.solidsignal.com/manu_cat_display.asp?cat=Handheld%20GPS&main_cat=11&manu=Garmin
  • The Delphi NAV200 Handheld GPS Navigation System with MP3 and Movie Player (NAV200).  This versatile unit offers the budget-conscious customer a unique blend of advanced navigation and entertainment features to get users to their destinations on time, every time — in style.
    The NAV200 comes preloaded and ready to quickly calculate your route.  Just insert its 1.5 GB SD card (included), which carries U.S. and Canadian maps.This GPS unit also sports an MP3 and movie player.  You must download the entertainment onto an additional SD card (sold separately). The Delphi’s product’s other major virtue is its real-time traffic readiness, which allows city commuters to use Traffic Monitoring Channel (TMC) programming.  (TMC is a new subscription-based service that sends up-to-the-minute traffic information over certain radio stations.)  Using TMC on the NAV200 requires an optional adaptor.  After receiving TMC traffic information, the NAV200 adjusts your route accordingly. More NAV200 features include a photo viewer, game, world clock and calculator.  This handheld GPS has a 3.5-inch bright, anti-glare, full-color LCD touch screen.  It has dashboard and windshield mounts.

For more information on a GPS unit or other consumer electronics, go to www.solidsignal.com.  Solid Signal was named to the 2007 Inc. 500 list as one of the fastest-growing companies in America.

Friday ~ January 01, 2008 by SolidSignal_MusaPosted in General News| No Comments