ATSC 3.0 Comes to Salt Lake City

ATSC 3.0 is popping all over the place these days! This time, it’s four local TV stations in Salt Lake City, Utah.

Cord-cutters in the Salt Lake City TV market should be overjoyed. Four of your local TV stations have switched over to the ATSC 3.0 standard, aka NextGen TV. This means a higher quality over-the-air experience than what you’re used to watching. If you have a TV set built to handle ATSC 3.0, you can enjoy NextGen TV on these channels:

  • KUTV (CBS)
  • KTVX (ABC)
  • KUCW (CW)
  • KJZZ-TV (Ind)

The switch to ATSC 3.0 in Salt Lake City comes on the heels of similar launches in Las Vegas, Pittsburgh, and Nashville.

ATSC 3.0 Benefits for Cord-Cutters

If you’ve cut the cord, NextGen TV offers you some huge benefits. We can sum it up by saying you get an improved over-the-air TV experience. In other words, it will be better TV viewing than ever before. Don’t believe that? Take a look at some of the benefits of ATSC 3.0:

  • 4K HDR picture
  • Better sound quality than what’s currently available
  • Improved over-the-air TV coverage
  • Custom weather alerts
  • Internet active news stories

ATSC 3.0 Benefits Viewers and Corporations

Are you a cord-cutter who’s been following our coverage of the ATSC 3.0 transition across the country? If so, you’ve probably noticed that Sinclair and Nexstar are the driving forces behind that juggernaut. Just ask them and spokespeople from both companies will tell you it’s all for viewers like you. There’s truth to that, considering the benefits the NextGen TV brings to your screen.

There’s another reason Sinclair and Nexstar are pushing ATSC 3.0. It’s all about advertising. The improved standard brings more focused targeting of consumers. In other words, the corporations are banking on the very real possibility that ATSC 3.0 will help them sell more and better ads. That’s why both companies are rolling out NextGen TV in 114 markets. There’s nothing wrong with this because operating TV stations require money, but it needed to be said.

ATSC 3.0: The Basics

If this is the first ATSC 3.0 blog post you’re reading, ATSC stands for Advanced Television Systems Committee. It’s the name of the organization that helps create broadcast TV standards. (They’re aided by the National Association of Broadcasters and some manufacturers.) These standards make sure the TVs you buy work with over-the-air TV stations. The term also refers to the broadcast standards created by the organization.

Cord-cutters are currently watching TV in the ATSC 1.0 over-the-air standard. This is being replaced by ATSC 3.0. It bypasses ATSC 2.0 because the second standard came out after 4k and 4K HDR. These innovations – in addition to interactive content, video on demand, and advanced video compression – come with ATSC 3.0.

The Best Time to Cut the Cord…

…Is now! ATSC 3.0 is probably coming to your area, especially if it’s served by Sinclair and Nexstar. Other broadcast corporations are jumping on the bandwagon, too. There are currently some TV receivers on the market that accept the new standard. More to the point, today’s TV antennas will work with ATSC 3.0. So, if you have an antenna or get one, you’ll be future-proofed.

Solid Signal carries the largest online selection of indoor and outdoor TV antennas. Our antenna experts can recommend the ideal antenna for TV market. Call us at 888-233-7563. You can also fill out the form below and send it to us.

About the Author

Jake Buckler
Jake Buckler is a cord-cutter, consumer electronics geek, and Celtic folk music fan. Those qualities, and his writing experience, helped him land a copywriting gig at Signal Group, LLC. He also contributes to The Solid Signal Blog.