LAS VEGAS–(BUSINESS WIRE)–Jan. 8, 2007–DIRECTV, the nation’s leading satellite television service provider, is hailing 2007 as the “Year of HD” with the planned launch and carriage of 100 national high-definition (HD) channels. With this substantial HD muscle, DIRECTV will offer three-times more HD programming than any other multi-channel distributor, with the majority of these channels launching in Q3.
DIRECTV also announced today that it currently has signed agreements, or agreements in principle, with more than 70 major networks including:
— National Geographic
— NFL Network
— Cartoon Network
— SciFi Channel
— Food Network
— The History Channel
— The Weather Channel
— USA Network
DIRECTV will also extend its leadership in HD sports programming by offering hundreds of games and other HD programming available from Regional Sports Networks (RSNs) around the country, including YES Network, Comcast Sports Net, New England Sports Network and FOX Sports.
To satisfy the insatiable appetite for a greater number of movies in HD, DIRECTV will offer an expanded line-up of HD programming available from all premium movie channels.
“This is DIRECTV’s break-out year for HD,” said Chase Carey, president and CEO, DIRECTV, Inc. “The launch of our two new satellites will complete the largest capacity expansion in DIRECTV history, and no other video service will be able to match the sheer volume and quality of our HD programming. With HD adoption now reaching critical mass in the U.S., and 40 million homes projected to have HD-capable TVs this year, DIRECTV will be uniquely positioned as the best choice for HD programming.”
With the launch of DIRECTV 10 and DIRECTV 11 satellites in 2007, DIRECTV will have the ability to deliver more than 1,500 local HD and digital channels and 150 national HD channels, in addition to new advanced programming services for customers.
DIRECTV currently offers standard-definition local channels in 142 markets, covering nearly 94 percent of television households in the country, as well as local HD broadcast channels in 49 cities, representing more than 65 percent of U.S. TV households.
About DIRECTV, Inc.
DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.
SOURCE: DIRECTV, Inc.