MLB and DIRECTV for Bars

With six inches of snow on the ground in many states, Major League Baseball might be the furthest thing from most people’s minds. Be that as it may, spring training and opening day are right around the corner. Is your bar prepared to make the most of this opportunity? You can be if you get DIRECTV with the MLB Extra Innings package at your business. This gives you and your patrons access to pretty much all the home and away games from every team in the league. Having access to this programming makes your bar the place to be when the first pitch is thrown!

DIRECTV for Bars

Yes, this is a thing, and it’s a popular one at that. DIRECTV is the best and most convenient way to bring TV entertainment to your bar. It gets installed quickly, and gives you access to the best high-definition programming available. Let’s get real though, most bar owners choose DIRECTV because of its second-to-none sports programming. No other satellite TV provider delivers this kind of sports selection. In addition to a huge amount of college sports programming, DIRECTV offers four professional sports packages:

  • MLB Extra Innings is ideal for baseball fans to catch every game.
  • NFL SUNDAY TICKET is a pro football fan’s dream come true.
  • Hockey fans will love the NHL® Center Ice® package at your bar.
  • NBA LEAGUE PASS delivers pro basketball games to your patrons.

Each of these viewing packages delivers the most amount of televised games to your business. This means watching the home or away broadcasts of every team in the league. It also lets your customers enjoy plenty of additional extra sports-related programming. And if you have multiple receivers, you can offer multiple games from multiple teams.

“Beer Math” Boosts Bar Business

DIRECTV in your bar will help you earn more revenue. In fact, there’s a formula that shows how all this works. We call it “beer math,” and it’s based on this rather straightforward concept: People will stay at your bar longer and order more food and drinks when there’s a game on TV for them to watch.

Take a look at the beer math formula using some general numbers that we came up with for illustrative purposes:

  • A DIRECTV Commercial account with NFL Sunday Ticket for a bar that seats 51-100 people costs $2,314 per year. (Note: New customer fees vary depending upon the size of your business, number of receivers and TVs, type of viewing package, etc.)
  • Average time a customer stays at a bar without sports: 45 minutes
  • Average time a customer stays at a bar with sports on: four hours
  • Average value of a customer per hour: $20
  • Average number of customers per day with no sports: 30
  • Average number of customers per day with sports: 100

Using the example above, your bar can earn about $450/day (based upon 0.75 hours x $20/hour x 30 customers) without DIRECTV. With DIRECTV, you could earn $8,000 on a game day, based upon four hours x $20/hour x 100 customers. You have the opportunity to increase your game day sales by $7,550 (from $450 to $8,000) simply by investing $2,314 per year in DIRECTV with NFL Sunday Ticket. (Keep in mind that every bar’s results will be different based on a variety of factors.)

DIRECTV for Bars from Signal Connect

If you’re a bar owner who’s interested in DIRECTV, Solid Signal can help. We’ll happily refer you to Signal Connect, a DIRECTV dealer and division of this company. The folks at Signal Connect can match you with the right DIRECTV viewing package and sports-viewing options. They can also recommend the satellite dish, receiver, and other equipment you’ll need to bring DIRECTV to your bar. (Technically, you’ll got that equipment from Solid Signal.) Your Signal Connect rep will quickly activate your account so your customers can started enjoy DIRECTV in your bar.

Your relationship with your Signal Connect rep doesn’t end after your DIRECTV account is activated. In many ways, it’s just beginning. When you get DIRECTV through our satellite TV division, you get free account management service as long as you have DIRECTV. If you have any questions, need a change made to your account, or some technical advice in case of a rare outage, you just pick up the phone and call Signal Connect at 888-233-7563.

If you want to cash in on the upcoming Major League Baseball season, you better do it quickly. Believe it or not, baseball season will be here before you know it. The snowfall and icicles you might see just outside your window won’t last long.

About the Author

Jake Buckler
Jake Buckler is a cord-cutter, consumer electronics geek, and Celtic folk music fan. Those qualities, and his writing experience, helped him land a copywriting gig at Signal Group, LLC. He also contributes to The Solid Signal Blog.