Small Bar Owners: You Need DIRECTV!

As a small bar owner, do you feel the pinch of competing against big sports bars? Those places have at least twice as much seating as you do. On game day, people pack those booths to watch football on one of the many TVs in the place. Even though you own a small bar – or dare we say “dive bar” – you can compete with big sports bar franchises. The key is not trying to have more seats or TVs, it’s filling the seats you DO have with people watching the game on your TV. The best way to do this is by having DIRECTV in your bar.

You’re a Businessperson…

… And time is money. We’ll cut right to the chase: DIRECTV is an investment in your business. You’ll spend money to bring this service to your business, and the money you’ll make in return more than pays for it. We have a name for this formula and we call it “beer math.” The longer people stay at your bar, the more money they’ll spend on food and drinks. The chance to watch their favorite team play draws a crowd and keeps them there for the duration of the game at least.

Think about it from your customers’ point of view. They’ve probably hosted game day parties in the past. Sure, it’s all fun and games when your friends and family are there; but, once everyone goes home, their left to clean up after them. Not having to do that is part of the appeal of watching the game at their favorite bar. Another draw is the fact that some people like to get out of the house every now and again. If you want your bar to be their game day destination, you need DIRECTV.

Are You Ready for Some Football?


If you want game day to be a big business day, you need to have football games on TV. This might be difficult if you own a bar outside the city. Cable TV isn’t accessible in some rural areas. You don’t need a cable TV connection to enjoy DIRECTV’s great programming. The satellite pulls the signal straight from the sky and delivers it to your TV(s) in crystal clear high-definition reception. The most important thing bar owners need to know is that when it comes to sports programming, DIRECTV is king.

Even if you can get cable TV, the sports viewing options are limited. Some away games might not be available to everyone. It’s the same thing with out-of-town teams. (People move and bring their favorite football teams with them.) When you get DIRECTV for your bar, we recommend the NFL SUNDAY TICKET package, which is exclusive to DIRECTV. It gives you every game from every pro team, both home and away. If you upgrade to the Max package, you’ll also get the Fantasy Zone and Red Zone channels, which are popular with pro football fans. The returns on this investment re well worth the NFL SUNDAY TICKET price.

DIRECTV has options for watching college teams, too. Some viewing packages include the Southeastern Conference and the Big 10 Network. There’s also a package called ESPN College Xtra, which gives bar owners extra ESPN channels that will additional college games. Bottom line: more football options increases your chances of attracting a crowd and keeping them there. No one delivers more televised football games than DIRECTV!

Baseball, Basketball, and Hockey Too!

People love their football, there’s no doubt about that. But there are at least three other seasons in the year and each of them has its own professional sport. There are probably a lot of people in your community who’d love to watch these games at your bar, too. So, how do you get their butts in the seats? By getting one of three other DIRECTV sports viewing packages.

  • If your customers have a favorite pro hockey team, chances are good that they can watch the games with DIRECTV’s NHL® Center Ice® package.
  • MLB Extra Innings is for diehard baseball fans who want to see every game.
  • Want to attract pro basketball fans to your bar? NBA LEAGUE PASS is the package you need.

You want to know the best part about these packages? Each one is great for customers who follow out-of-town teams. Let’s say you own a bar in northern Michigan, for example. Most of your customers are will support the Detroit Tigers, but you might have some who like the Yankees. (Stranger things have happened.) You can tune in to most or all of the Mets’ home and away games for those people. It’s the same for the hockey, football, and basketball packages.

Earn More With DIRECTV…

…And save money by working with our Signal Connect division. As a DIRECTV Authorized Dealer, we offer bar owners many great benefits that you can’t get from other dealers. These include:

  • Checking to see if you qualify for any DIRECTV rebates and other promotions.
  • Helping you choose the best programming package for your bar.
  • Matching you with all the satellite TV equipment you’ll need.
  • Installation from a professional installer from our network.
  • Quick an easy account activation so your customers can start watching right away.
  • A dedicated account rep to offer free tech support and help for the life of your account.

Whether you’re ready to get DIRECTV today or have some questions, Signal Connect is your starting point. Why not give our reps a call at 888-233-7563. You also have the option of filling out the form below and clicking the “submit” button. A member of our team will contact you in one business day or less.

About the Author

Jake Buckler
Jake Buckler is a cord-cutter, consumer electronics geek, and Celtic folk music fan. Those qualities, and his writing experience, helped him land a copywriting gig at Signal Group, LLC. He also contributes to The Solid Signal Blog.