Which makes more sense… offering free wi-fi or a stronger cell signal?

I guess the picture says it all. If you’re a business with a lot of foot traffic, you might have put in free wi-fi in the last several years. Internet access isn’t just a luxury anymore — we all expect a real-time connection no matter where we go. As a business owner, you know this, but maybe you’ve recently realized that your free wi-fi isn’t making people very happy. Maybe you’re not getting the level of use you hoped, and you’re faced with the idea of adding more speed or more routers just to serve your customers.

Or… you could go another way.

Why spend money for bandwidth when it’s all around? A one-time investment in a cell repeater, especially one that can boost LTE signals, is much better than an ongoing investment in free wi-fi. If your customer base is under 40, there’s an excellent chance that they have an ample wireless data plan and don’t need your wi-fi. Why bother with the extra expense when these people would rather use their super-fast cell data plan rather than your aging DSL line?

With the cost of corporate internet access at roughly 4x that of residential (like you needed me to tell you that) a single investment in a high-quality cell booster will pay for itself quickly. Your employees will also appreciate good cell service and you can feel more comfortable keeping their phones off the corporate network when there’s good data coverage.

I honestly believe that every business should have a cell booster, because every business should have a welcoming environment for visitors and a comfortable environment for employees. It’s an inexpensive way to make sure people stay longer when they come to see you, and isn’t that what you want?

About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 8,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.