THERE’S STILL TIME: Get live TV for your business and watch productivity soar

Sometimes, things in life don’t make sense. Sometimes you get the exact opposite result that you think you’re going to get. But hey, in 2024 who thinks that everything’s going to make sense? When you’re faced with something that just doesn’t seem like it should add up, you should be skeptical. But, when the data is there, you have to go where it takes you.

Here’s one of those times.

Live TV in business actually increases productivity.

If you own a business, you’ve probably been paranoid ever since 2020 about productivity. Sending all your employees home and trusting them to do their jobs was pretty stressful for business owners. Watching your people come back didn’t get rid of stress. All it did was make you worry that bad habits would follow people back to the office. Some business owners worried that employees had become addicted to watching TV while working, and that it would be a problem after everyone came back.

Here’s the funny thing. There’s plenty of data to tell us that watching TV while working can actually increase productivity. Here’s one study that stood out for me. If you do a quick Google search, you’ll find a dozen more coming at the question from different angles. I know I did. Here are the top three reasons why watching live TV in the office can actually increase productivity.

1. Many workers do better when there is some sort of background noise

This isn’t true of everyone, but many people actually focus better when they have some sort of background noise. Most people figure this out during their school years, saying they need loud music or television “to be able to concentrate.” Your parents may not have bought that excuse, but it turns out to be true. You can get more detail here, but it boils down to the way your brain responds to tasks. We are not generally designed to work in silence, rather we are expected to be aware of our environments. A very quiet environment can cause some people to lose focus, as their natural instinct is to try to figure out why things are “too quiet.” This isn’t true of all people, but it’s true enough that it should be part of your productivity strategy.

2. Live TV reduces demands on your limited internet service.

Here’s something unpleasant, a fact that’s hard to ignore. No matter what you do to try to stop them, your employees will stream videos now and again. Many people report that taking microbreaks, watching a quick cat video or whatever, actually refreshes them and gains them a net increase in productivity. Those employees who are inclined to want to see videos are going to stream them at their desks, straining your internet capacity. As a business owner, you know that business internet can be a lot more expensive than home internet. It probably annoys you no end to think that some of that internet capacity is wasted on employee streaming.

That’s why you should choose a live TV solution that doesn’t strain your internet, something like satellite television. Satellite TV works without any internet connection at all and therefore it can provide people with the break they need without breaking the bank on internet service.

3. Happy employees are productive employees.

For some bosses, this can be the hardest one to believe. Historically, we tend to think of the most productive workplaces as being the ones where there’s discipline and focus. But study after study confirms that productivity and satisfaction go hand in hand. There are a lot of ways to have a happy workplace, but employees seem to have soured on pizza parties and other events as drivers of workplace productivity. They want to feel happy more often than just lunchtime.

There’s close to 100 years of data which suggests that watching TV makes people happy. At one point this led to fears of “TV addiction,” where bosses worried that TV was taking people away from their important tasks. It turns out the opposite is true. Having a pleasant distraction in the office, something like live TV, improves workplace satisfaction, gives employees a way to focus, and keeps your internet capacity strong.

Live satellite TV is the best answer

As I said earlier in the article, you want to choose a TV option that doesn’t strain your internet capacity. You want something reliable, and something that offers the programming your people want to see. For many workplaces that means two things: sports and sitcoms. A source of live sports gives people that endorphin boost they crave. On the other hand, those familiar sitcoms like Friends give people the ability to tune in and out and get a little laugh now and again.

Live satellite TV is the best way to get both. With local channels, you get local sports and daytime sitcoms. If your workplace is happier with home shows or local talk shows, you can get those too. It’s all there, and none of it depends on your expensive internet in order to work. You can put live TV in the lunchroom, breakroom, warehouse, or even in a shared office space. Of course you can choose to reward yourself with a little TV, maybe watch CNBC and see how the markets are going. Don’t forget, you’re an employee too, and you deserve satisfaction.

Here’s the secret of satellite TV for business

Believe it or not, calling the satellite companies themselves isn’t going to get you the TV service you want. Both DIRECTV and DISH use commercial dealers who specialize in working with businesses. If you call them, they’ll just send you to someone in your area. So rather than start in the wrong place, start in the right place!

Signal Connect is a DIRECTV and DISH dealer, and we’ve been honored multiple times for our customer service. We can help you get the channels you want in a way that won’t break the bank. Most businesses can pay about the same price home users pay for satellite TV, and there are innovative ways to make sure you’re getting the most bang for the buck. But, it takes skill to find those ways… luckily Signal Connect is on your side.

Let the experts show you how you can get live satellite TV for the right price. We’ve helped thousands of businesses all over the country with live TV, and now it’s your turn. Call us at 888-233-7563 during East Coast business hours. Or, if it’s after hours, fill out the form below. You’ll be glad you did!

About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 10,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.