BUSINESSES: Are you ready for football season?

If you’re a bar or restaurant owner, there’s good news and, well, more good news to tell you this season. First the good news: DIRECTV continues to be the home of NFL Sunday Ticket for businesses this year. Yes, I’m sure that you heard that Sunday Ticket has moved to streaming this year. But, that’s only for people at home. For businesses, you can’t legally stream it. On the other hand, you can get the reliable reception you count on, plus every game every Sunday, the Red Zone Channel and the NFL Network by staying with the country’s largest pay-TV provider: DIRECTV.

Chances are you already have DIRECTV for your bar or restaurant. Why wouldn’t you? They’ve been the acknowledged sports leader for almost three decades now. And we all know that sports is a proven way to keep people in their seats for a longer time. When they’re at the bar longer, they buy more. They drink more. And you make more. It’s just that simple.

None of that changes for the ’23 season. Football is back in full swing and better than ever. It will keep your barstools full and your bottles empty. That’s the good news.

Here’s the other good news

Remember, I said there was good news and good news? The other bit of good news is that Sunday Ticket is streaming in homes this year. How is that good news? Because it’s going to drive people to your bar or restaurant. Here’s how.

First of all, Google has priced Sunday Ticket at an all-time high. Folks will pay almost $400 for it depending on the plan they choose. That’s a pretty big jump. Not only that, Google isn’t offering a “first-year free” thing like DIRECTV used to. So all that money is out of pocket.

Second of all, it’s streaming. How many times have you found that your neighborhood’s internet slows down on a Saturday night when everyone’s using it? Now imagine that going on all over the country. I know there are people who disagree, but I think that there’s going to be a big problem, at least the first few weeks. Yes, Google has gigantic data centers and content delivery networks and all that. But we’re talking about a big bump in traffic. It’s going to overwhelm those data centers at first. I hate to say it but DIRECTV always had problems streaming for the first few weeks and I think that Google will too.

Why is this good news?

Because the people who don’t want to pay $400 will come to your bar instead. The people who can’t stream will come too, and bring all their friends. It’s going to be a gold mine for you. This could end up being the best NFL season you’ve ever had.

But, of course, you need to be ready. Why not find out now if you’re all set? Your equipment may not be working perfectly, but you didn’t really worry about it all year. Now’s the time to make sure you’re 100% ready for that bump in traffic.

Call the experts at Signal Connect to find out if you have everything you need for NFL Sunday Ticket this year. If you haven’t signed up for it yet, they can take care of that too. It’s easy — just call 888-233-7563. We’re here for you! If you’re too busy for a phone call (and I hope you are), no problem! Fill out the form below. We’ll get back to you quickly. We know your time is incredibly valuable.

About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 10,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.