Cord Cutting is for Everyone

Who said cord cutting is something only Millennials do? This age group is only one of the many who enjoys the benefits of over-the-air TV.

Are the cable companies spreading the rumor that cord cutting is a “Millennial thing?” Anything is possible, I suppose. A high-priced marketing firm could exploit the fears of self-conscious middle-aged consumers. This demographic might be swayed by marketing that makes them feel out of place amongst today’s youngsters. And we all know that the cable companies have the money to hire a good marketing team!

While it would be easy to blame the cable companies, they’re probably not to blame. Millennials love their tech gadgets, and streaming is a big part of their lives. (Note: Streaming is just one part of cord cutting.) Many Millennials work low-paying jobs while attending college or trade schools. As a result, these youngsters are frugal, and cord cutting is an excellent way to save money. This might have made Millennials the “face of cord cutting.”

Sometimes people just get the wrong idea about something. If they see no evidence to the contrary, their incorrect notions become their reality. Who really knows why some people think that Millennials are the “face of cord cutting?” The average cord cutter is a bit older, but this fact seems to be obscured by people’s cognitive biases.

So what’s our demographic here at Solid Signal? For the most part, those who read this blog tend to be men between the ages of 35 and 60. The majority of folks who purchase TV antennas and other gear from us are 45+ years old. We do have some Millennials, but they’re not our average customer.

Baby Boomers and Generation X make up the majority of our readers and clients. Baby Boomers are those who were born after World War II between the years 1946 and 1964. This is the group that was alive when TV was invented and all TVs utilized over-the-air antennas. Having grown up during TV’s formative years, Boomers tend to enjoy cord cutting because it takes them back to how TV was enjoyed during their collective youth.

Generation X, which is my generation, was the first generation to grow up with TV as their “babysitter.” We’re also the “cable TV generation,” so we came to view TV antennas as outdated technology. (I still remember helping my dad remove our family’s yagi antenna.) We Gen Xers are often surprised to discover that TV antennas provide a reception quality that’s superior to cable. Once we’re able to get over this hump, many of us are quick to embrace the concept of cord cutting.

Which brings us back to the topic of Millennials.

Personally, I’d like to see more young people utilize Solid Signal’s top-of-the-line consumer electronics products and concierge service. To be honest, I’d like to see people of all ages trade their cable bills for free HDTV. This movement only can grow stronger when more and more people decide that it’s time to cut the cord.