Everything has to start somewhere. Today we take the idea of icons for granted. They’re part of our computers and phones and we all understand why. Sometimes they’re well-designed and sometimes they’re just pictures that kind of remind us what we’re doing. If they’ve been around long enough they can be really vague and still work. Want proof?
Remember this? It was the Instagram logo you probably saw on your phone when you looked at it three years ago. It’s obviously a camera, although if you’re “of a certain age” you know it’s this particular camera.
Way back when, that camera meant fun, instantaneous images, and sharing. That’s what Instagram was shooting for.
Except, then Instagram got way more popular than Polaroid ever was and Polaroid (now owned by some weird Chinese company) actually started selling cameras that looked like the Instagram logo (kinda.)
So what did Instagram do? They redesigned their icon. To wit:
There’s no way anyone could make a camera that looks like that, not really. The only problem is that if you didn’t know it was a camera before, you sure weren’t going to grasp it now. I’m sure the people at Instagram don’t really care though.
But I digress. Here’s what I really wanted to talk about.
Back in the early 1980s practically no one understood the idea of on-screen icons. To make matters worse, no one had color monitors and even black and white ones were pretty weak. The original Mac had a lower resolution for the whole screen than the resolution of a single icon today.
I’m not kidding. This is what the ENTIRE screen looked like.
So if you were going to do icons for that, you had to be really clever. People didn’t know what they were looking at and you had practically no room for pictures so you had to work HARD.
And yet, they pulled it off. If you look at that screen, you see a trash can. You see a folder. You even see a little teeny Mac with its own little teeny icons, each precisely one pixel.
That takes talent.
Specifically, it took the talent of this lady, Susan Kare, who is probably really peeved that this picture still exists.
Ms. Kare was working at Apple on the Macintosh project and she was tasked with creating all these system icons, which turned out to be so awesome that they’re in museums now. I mean, look at these. With so little room, she makes stuff perfectly clear.
That takes talent. You know what else takes talent? Apparently she designed these things on GRAPH PAPER then translated them into long strings of numbers. She didn’t even have a visual editor since the computer that would run the editor didn’t exist yet.
If you want to learn more, check out this article over at milanote where you can get the whole story. I don’t want to ruin the surprise for you but here are two little takeaways:
The Finder logo (top left in the image above) is the same happy face still used for Face ID on iPhones.
The “command” icon is actually a castle viewed from the top. But not because kings give commands, there’s a different reason.
I don’t have any illusions about anyone putting my work in a museum or using any part of it 40 years from now, but then again perhaps neither did she. Moral of the story: when you do your best work, sometimes it really does last forever.