THROWBACK THURSDAY: A brief history of ad-skipping

It was one of the most-read articles in the year we relaunched and it still holds up today. Ad-skipping was big news in 2012 thanks to the Hopper and its still-controversial Auto Hop feature, but ad-skipping wasn’t new as we showed you… it goes back thousands of years actually.

Of course, ad-skipping has gotten easier… or has it? The earliest ads just required you to look in the other direction. Today we’d need some sort of camera-based gestural recognition system, or maybe you could just go into the other room

Check out our article and be sure to leave a comment!