Current and Upcoming Trends in Mobile Growth

Modern technology is advancing all the time and nowhere is this more clear than in the booming mobile industry. Twenty years ago, the capacity of modern smartphones would have been unthinkable. Now we have a wealth of entertainment and utilities with just a touch of a screen. You can do anything on your phone – watch movies, send emails, make videos, or download a new game. However, we believe that, in the future, you will be able to do even more. Check out our list of the most exciting current and upcoming mobile trends that you can expect to see in the near future!

10 Current and Upcoming Mobile Trends

AI Virtual Assistants

One of the most noticeable ways that mobile technology is incorporating AI (Artificial Intelligence) is through the use of virtual assistants. This is something most of us are probably already familiar with through voice-activated mobile programs like Siri, Cortona, and Alexa. These systems aim to streamline user experience to the point where you can manage devices completely hands-free.

Combined with cloud technology, this tech allows you to have easy access to all your files, downloads, and entertainment platforms using only voice command. AI virtual assistants also pop up through things like email prompts and automated email messages. With AI a growing sector in all fields, it makes sense that we should watch for its growth and development within the mobile industry.

Mobile Wallets

A few years ago, mobile payments were not considered the norm and were often thought of as less secure than online banking methods. Companies like Samsung, Apple, and Google have all invested in developing mobile wallets in recent years and this trend is on the up. In fact, this sector is predicted to double in the next few years as online security grows more sophisticated and popular mobile apps become more tailored towards monetary transfers. It’s likely to be one of the hottest mobile banking trends.

AR and VR

Mobile game development is a burgeoning industry and AR (Augmented Reality), and VR (Virtual Reality) is playing a part in its growth. People want entertainment on the go and, with mobile graphics improving all the time, there is no barrier to what games tech can achieve. With VR mobile games already increasing in popularity, this will no doubt feature more consistently as the technology improves. So, whether you want to virtually ride a rollercoaster, VR technology will soon be able to achieve it.

Augmented Reality, in contrast, fulfills a slightly different function. While VR is mostly used for gaming and leisure, AR is becoming important in the realm of online shopping. Through the use of AR, online stores will be able to give customers a virtual shopping experience. From changing your appearance onscreen to helping you try out clothes or hairstyles, to providing more targeted and personalized advertisements. With popular apps, like Snapchat and Instagram, already featuring AR, this mobile trend is definitely on the rise.


The rollout of 5G technology has become one of the defining moments of 2020 and of tech culture in general. Operating with much higher speeds and allowing for much greater flexibility when it comes to mobile connectivity, 5G will certainly change the industry in the coming years. Mobile apps will be able to perform more complex upgrades and offer customers more because they will be less limited by connectivity and traffic issues. This will no doubt lead to growth and innovation across the sectors.

Smart Home Apps

As with voice command technology, smart home features are likely to become increasingly common during the next decade. Many of these smart home functions will be controlled through mobile devices to allow for greater convenience and customization. Smart apps will allow you to switch your heating on and off from your phone or give you remote security updates. This aligns with the focus of much new technology that aims to synchronize all your personal requirements into one portable, handheld device. Sounds like a future we can all get behind!

Wearable Tech

Wearable devices, such as smartwatches or fitness trackers, have boomed in popularity throughout recent years. Because of this, there’s a great deal of interest in developing wearable apps that connect with mobile devices to sync up your user experience. Companies are keen to invest in this type of technology because studies show that wearing a device increases usage and engagement. Having your fitness tracker synced to your phone allows you to keep track of all your fitness goals across all of your devices. The continuing interest in wellness across most sectors also makes the growth of wellness and health trackers highly likely across the next few years.


Predictive analytics are already used by many large tech companies to personalize recommendations to customers and to create targeted marketing. Experts believe this practice will become more widespread in 2021 and will offer small businesses the chance to optimize their brand. This type of technology enables retailers and service operators to enhance your future search results online by referring back to your user history and making a prediction. The AI establishes a pattern of behavior that brands can use to recognize customer’s purchasing trends. Although it is currently only used by about 19% of companies, predictive analytics are expected to experience enhanced growth soon.

Enhanced Security Features

With all of our information logged on devices and payments taking place via technology, security is more important than ever. Mobile software solutions, such as trend micro mobile security, offer protection against malware and viruses that can attach to your device. Meanwhile, increased use of features, such as facial recognition and fingerprint activation, aims to keep you and your data protected at all times. Solutions like Trend also keep the function of your phone operating at a high level, without slowing down usage speeds.

Instant Apps

Ever wish you could test drive an app on your mobile without downloading it or buying the whole thing. The demand for ‘instant apps,’ or apps that allow you to do just this, has steadily risen alongside the development of app technology. Instant apps also perform better in terms of user satisfaction and conversion rate, so are a better option for app makers as well as customers.

This really follows on from our ability to get so much from ‘on-demand’ tech in other areas. Consumers are used to playing before they purchase, and instant apps are just another step on the way to making this standard practice in the industry. Google Play has taken the strongest line with this and has brought out an instant app clause in 2020. This states that app makers who want to work with them must now ensure that their product has an instant version. If anything signals that a change is on the horizon, this move certainly does.


Chatbots are already widely used as part of the online consumer experience. Using sophisticated AI, companies are able to provide chatbots as part of their regular user interface. These intelligent bots can direct consumer queries or guide shoppers through the shopping experience. Chatbots often operate through a pop-up messenger system but can also be managed through voice command. Chatbots are predicted to infiltrate mobile spheres in the coming years because of their success in directing customer traffic and cutting back on manned teams for sites. Chatbots also makes it easier for brands to personalize consumer experience, making their site or app one that customers love to interact with.


Whether you use your mobile for games, work, or leisure, you can expect advanced technological changes in the near future. It will soon feel normal to do almost everything you’d do on your laptop on your phone. Portable tech is undoubtedly the hot trend of the moment!

Final Call: How do you use your mobile phone? Which of these developments sound the most exciting to you! Let us know in the comments!

About the Author

Thomas Glare
Computer science geek. Thomas graduated in Chicago before moving to the Netherlands to start building his career. He worked for Google before deciding to open his own consultancy firm.