What is digital signage, anyway?

It’s a pretty fair question, and a term a lot of people haven’t heard. Digital signage is the biggest thing in business-to-customer advertising, and there’s no doubt you’ve seen it, but maybe you didn’t know what to call it.

Digital signage is simply where you use a TV where once you would have used a sign. Think about the departure boards in airports. They used to be all analog switches and manual signs, but now they’re all TVs. If you’ve been in a modern hotel or convention center, you might notice large monitors in place of standing signs in front of rooms. Or, your favorite bar or restaurant may have a menu that’s digital instead of one using sliding letters. That’s all digital signage.

It’s so much more, though. Digital signage can be used to put your message on the side and bottom of the screen while your customers watch live TV. It can be used for custom slideshows that highlight your business and your specials in an entertaining way. It can tell your employees about meetings or severe weather alerts. Digital signage is simply the way you’ve always wanted to communicate with your customers and never could, until now.

Solid Signal has a wide variety of digital signage solutions starting at a really low price. The simplest ones just take JPEG images that you create in your computer and put on a memory card, while the most awesome of the group lets you manage touchscreen interaction presentations and stream live TV. It’s really up to you to decide what the best solution for your situation is.

No matter what that solution is, your friends at Solid Signal are here to help you with support and product advice. We can also recommend items like security mounts to make sure that player isn’t stolen from the back of the TV and cables that will complete the job. We can even help you with industrial-quality monitors designed to stand up in harsh manufacturing environments.

So, what is digital signage? It’s what you always expected the 21st century to be. Gone of those days of crooked press-on letters and hand-written boards, replaced with sleek screens that make you and your business look their best. Take advantage now, and you’ll be on the cutting edge of business. The last thing you want is to be left behind.

About the Author

Stuart Sweet
Stuart Sweet is the editor-in-chief of The Solid Signal Blog and a "master plumber" at Signal Group, LLC. He is the author of over 8,000 articles and longform tutorials including many posted here. Reach him by clicking on "Contact the Editor" at the bottom of this page.