More and more of us know what it’s like to be part of a natural disaster. It’s a simple fact that there are now more serious weather events than there were back the last half of the 20th century, and we’re even more aware of when it happens thanks to global communications. Of course, that sounds pretty plain and simple until it happens to you. Most residents of New York City and the surrounding areas had only heard about hurricanes in 2012 from the news, and then came Sandy.
Hurricane Sandy came with such force that it wiped out commmunications over much of the island of Manhattan. Cell towers were destroyed, land lines were underwater, and information was pretty hard to come by. Satellite TV was a godsend for those folks who were prepared.
With nothing more than a generator and a properly aimed dish, you could get all the information you need. The winds and rain were strong, but a lot of folks found that their dishes survived the storm. DIRECTV, realizing the impact they had on New York and on anyone who had loved ones there, started up two Hurricane Sandy Information Channels that were free for all subscribers. These channels broadcast local news and information to anyone who could receive. We reported on it for those people with internet access, as part of a coordinated effort with DIRECTV’s public relations and social media organizations.
Sandy was four years ago, but a lot of people remember the great job that DIRECTV did getting the word out. It’s something a land-based provider couldn’t have done.